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The Unexpected C-Suite Collaboration You Need for Success

Totango

Totango’s Chief Marketing Officer (CMO) Karen Budell recently joined an episode of the MarTech podcast to discuss the importance of the partnership between marketing and customer success and explain why Chief Customer Officers (CCOs) should have a seat next to CMOs at the C-suite table. Here are three key takeaways from the podcast.

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How to Transform Customer Support – A Play in 3 Acts

Lumoa

Wayne Dyer Act 1 The Customer Support Blues “Does Customer Support have enough of a mandate to drive improvements in customer satisfaction?” When I started thinking about writing a piece on transforming customer support, this question immediately came to mind. What will your answer be? I can almost picture the scene.

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The CXO dream team: ?Why marketing, sales, and CS should unite to drive growth

Totango

As CS evolves in its second decade, customer success practitioners’ deep insight into customer data and multidimensional health scores puts them in a more strategic seat. I was also fortunate to lead a conversation on this very topic with our Totango CRO, Dennis Reardon, and Sr. VP of Customer Success at Veriforce, Andy Kearney.

Sales 106
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Rethink How You Do Business to Embed Goodwill: How H-E-B is Helping the Elderly During COVID-19

Customer Bliss

3: They are also investing in the people to go be and give that humanity of the delivery to the elderly. 3: As always, give your people a seat at the table, if not personally being part of the delivery, being part of brainstorming that new delivery system. The following is a lightly edited transcript of the video below.

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How to Build a Strong Customer Service Culture

Help Scout

For proof, compare this 2014 customer promise from Comcast — “We are committed to providing Comcast customers with a consistently superior customer experience” — to this recording from the same year. Every company has a culture, and it isn’t something you can directly build. Others are design or product led. Strategies for company executives.

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CX leader Camille Acey on the evolving dynamics in customer service

Intercom

Beyond the buzz of AI and having to manage teams through organizational restructuring and the evolving notion of support, CX leaders are also facing increasing customer expectations, dealing with the complexities of layoffs, and the ubiquitous task of doing more with less. A profound transformation is underway in customer service.

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How do we feel about being called ‘women in tech’?

Intercom, Inc.

We chatted about the value of supportive communities, labels and the challenges that come with them, and how being a “woman in tech” plays in their daily lives. Here’s the thing about Women in Tech. And yet, it’s still incredibly necessary. firms, only 18% of chief information officers or chief technology officers are women.