Sat.Dec 09, 2023

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How to create an inspired workforce: Operationalize

Customer Think

This post is the sixth in a series devoted to creating an inspired workforce. I will share additional posts over the coming weeks to support leaders, managers, and supervisors in this effort. In summary, the first five steps are to 1.

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Designing Digital Customer Experiences: A Comprehensive Guide

Customer Think

In today’s competitive digital landscape, businesses are not just competing on products and services; they are vying for customer attention, loyalty, and advocacy. Customer experience app provides seamless and engaging digital customer experience (CX) and has become a crucial differentiator, shaping perceptions, and influencing purchasing decisions.

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The Impact of New Google & Yahoo Deliverability Rules on Purchased Lists

Customer Think

A client asks: “We recently purchased a list of email addresses from a reputable vendor for use in a campaign targeting competitive installations. Do the new Google/Yahoo deliverability rules make using a third-party list too risky? How should we approach the campaign differently?

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Personalization is pervasive but it’s not personal – Interview with Shafqat Islam

Customer Think

Podcast Today’s interview is with Shafqat Islam, Chief Marketing Officer at Optimizely, a digital experience platform software as a service provider.

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The Pragmatic Path to Composability: Creating Efficient Commerce Systems

Speaker: Jason Cottrell and Brian Walker

Brands used to look for a commerce platform that could do everything. But over time, one vendor was no longer enough to meet a brand’s needs, so they added, and added, and added— and now it's essential that these vendors work well together. That’s composable, and it’s important to get it right. Customers and your board expect you to be in new channels and to adapt quickly to market change.