Customer Think

DECEMBER 30, 2023

What do you sell? Is it the product, an experience, or both? Is a product just a solution, or does it provide a unique experience? As Steve Jobs rightly said, “You need to start with the customer experience and work backward to the technology.” Businesses focus on improving the tech behind their product.

Technology 78

Technology Technology Customer Experience 78

Customer Think

DECEMBER 30, 2023

Reflecting on 2023, it’s clear that the Customer Experience (CX) Landscape continues to undergo a profound Transformation. In my experience working with leading organizations at McorpCX, it’s clear that these shifts aren’t just trends…but are actively reshaping the foundations of how businesses interact with their customers.

CX 64

CX Customer Experience Technology Technology 64

Customer Think

DECEMBER 30, 2023

I’m obsessed with AI at the moment. Luckily, the rest of the world seems to be, also. One area that will feel the influence of AI keenly is customer market research. I thought we could discuss this here today since it likely affects many of you readers, too.

AI 59

AI 59

Customer Think

DECEMBER 30, 2023

As you probably know, videos have taken the lead in content consumption, so creating videos is a great way for businesses to generate leads and boost sales.

Sales 59

Sales 59

Speaker: Jason Cottrell and Brian Walker

Brands used to look for a commerce platform that could do everything. But over time, one vendor was no longer enough to meet a brand’s needs, so they added, and added, and added— and now it's essential that these vendors work well together. That’s composable, and it’s important to get it right. Customers and your board expect you to be in new channels and to adapt quickly to market change.

Customer Experience

Customer Think

DECEMBER 30, 2023

Last week The Petrova Experience, like many companies, hosted our holiday party. In good customer experience fashion, we put significant effort into finding the perfect location. We agonized over the details of choosing the perfect food. And we made it an imperative to find a team that delivered excellent customer service.

Hospitality 52

Hospitality Hospitality Customer Service Customer Experience 52

Customer Think

DECEMBER 30, 2023

Happy New Year! I want this year to be your best year ever for creating amazing customer service and experiences. And for everything else, too! But as it applies to the customer experience, I thought it would be fun to share some ideas we need to do more of. With that, here are 10 ideas.

Customer Service 49

Customer Service CX Customer Experience 49