Trajectory matters more than state
Intercom, Inc.
JUNE 16, 2021
When you analyze your company, it’s easy to look at everything in its current state. What’s our biggest problem today ? What’s our best asset today ? That perspective is not so useful, however, when planning for where you want to be tomorrow. It’s not about where you are, it’s about where you’re headed, and how fast you’re getting there. Long-term thinking is hard for a very simple reason: every company is in a race against the clock.
Let's personalize your content