Transforming MR and Insights teams into active participants in Customer Experience processes.
Futurelab
DECEMBER 27, 2023
The Shifting Landscape In the not-so-distant past, market research teams were perceived only as information providers, distanced from the whirlwind of business-generating processes. Whether core business would decide to act on the data or not, didn’t impact the KPIs of the ones who delivered the reports.
Let's personalize your content