Platform updates include enhanced mobile app analytics, competitive benchmarking, retail media insights, and accessibility enhancements
LONDON, UK, June 16, 2023, 9am BTS/PRNewswire – Contentsquare, the global leader in digital experience analytics, today unveiled expanded capabilities as part of the Contentsquare platform Summer ‘23 release. Its latest innovations were announced at CX Circle London — the UK edition of Contentsquare’s flagship event. With one in three online experiences still frustrating users, Contentsquare’s latest products are designed to help businesses deliver better experiences across web and app channels.
Contentsquare Advanced Mobile App Analytics
With this release, Contentsquare enhances its advanced mobile analytics with comprehensive experience monitoring and cross-platform support for mobile apps across major frameworks including Native iOS and Android, Flutter, and React Native. Designed to radically improve the customer in-app experience, CS Apps quickly surfaces opportunities to optimize performance, improve user journeys, and lift usage and conversion. With two thirds of traffic now mobile and deeper journeys linked to better outcomes, the ability to detect bugs, troubleshoot API or crash errors, and fix issues in real time is key to boosting engagement and reducing uninstalls.
“Contentsquare is integrated into our app development process, and we use it at every stage — from discovery to ideation to post-implementation,” said Renan Medeiros, Product Owner at Sykes Holiday Cottages. “After we release a new feature, we also look into how that feature is doing, how it’s being used and if there’s any usability issues that we should address.”
Compare Experience Metrics Against Industry Peers with Benchmarks
With Benchmarks, brands can compare their user experience to that of their direct competition by analyzing conversion rates, load times, average cart, or views per session. Competitor data is up-to-date and anonymized, providing brands with reliable insights on where they are over- or under-performing.
“What I love about Benchmarks is that it gives us an immediate sense for where we stand versus similar businesses. It helps us prioritize our team’s investments to then socialize decisions across the organization. It’s an extra layer of market intelligence that data uniquely provides,” said Edouard Madec, Director of e-Commerce at Clarins USA.
“Businesses today are struggling to understand their online customers. Conversion rates of 2% on mobile and 3% on desktop — versus 30% in store — are a perfect example of the gap between what users expect and what businesses are delivering,” said Lucie Buisson, Chief Product Officer at Contentsquare. ”CS Apps and Benchmarks help close this gap, and give brands the insights they need to optimize and personalize every experience to drive growth and – once and for all – eliminate the costly errors that impact conversion.”
CS Retail Media: Shopper Insights Shared Directly from Retailers to Brands
Contentsquare’s Summer ‘23 Release includes the launch of CS Retail Media, new product and promotion performance analytics that enable retailers and product brands to share real-time experience data. These analytics provide brands with unprecedented marketplace visibility, which traditionally has been difficult or slow to access. With this extra layer of insight, brands can understand product and SKU performance, and optimize retail media investment to drive sales, together.
“Manufacturers are starved for insights into wholesale customer journeys, and so we’re delighted to now offer these insights to the brands we work with. With CS Retail Media, brands are now able to optimise their product listings, pages, and promotions, and together we are improving the experience for Bestway shoppers,” Kenton Burchell, Group Trading Director at Bestway Wholesale.
Dara: Improving the accessibility of the Contentsquare platform
Contentsquare is also releasing Dara — its new human-first design system — with detailed input from accessibility experts. The first batch of user interface improvements includes new accessible colors and increased contrast to meet the needs of those with vision challenges. With more than 1 billion people in the world living with a disability, including impairments that may affect their ability to engage with digital content, Contentsquare is committed to playing a role in reducing barriers to online access — starting with its own platform.
“Empowering whole teams with highly actionable insights has been a key focus for us from the start. Ensuring these insights are accessible to all was the logical next step. It’s something we are proud of and we will continue to invest in accessible innovation because we believe everyone deserves access to the technology and insights that have the power to improve experiences for all,” said Jonathan Cherki, CEO and Founder of Contentsquare.
“Even through the economic downturn, customer experience has remained a top business priority for enterprise executives,” said David Wallace, Research Director, Customer Data and Analytics at IDC. “Better insights into the complete digital customer journey allows companies to deliver more empathetic experiences that drive customer trust and loyalty.”
