article thumbnail

Customer Experience Research Firms: How to Get Inside Your Customer’s Head

InteractionMetrics

So, an excellent place to start is to gather your team and rank order your priorities and customer questions. We combine the principles of science with cutting-edge technology to deliver specific, actionable insights. ” question Following up with your advocates and detractors — and sometimes your passives, too.

article thumbnail

What is Voice of the Customer? 25 Experts Give Best Practices

Callminer

Focus on gathering ‘actionable insights.’. Many companies face the issue of gathering lots of customer data but don’t know how to actually derive actionable, meaningful insights from it. To make sense of your customer data, getting actionable insights is essential.