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What’s a Customer Journey Map? Template & Crash Course

PeopleMetrics

Customer journey mapping can make the crucial difference between driving business success and seeing flagging customer satisfaction, retention rates, and revenue. Creating an amazing customer experience (CX) is an intentional process. Customer journey mapping is a foundational part of that process.

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What is customer acquisition cost (CAC) and How to calculate it

Qualtrics

The longer a customer continues to purchase your products and services, the greater their lifetime value becomes. When you first start tracking CAC as a business metric, create a benchmark of where you’re at currently. Some businesses tally up all their expenses and divide them by the number of new customers acquired.