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What’s a Customer Journey Map? Template & Crash Course

PeopleMetrics

This introductory guide will give you everything you need to know to start mapping your own customer journeys and driving serious CX improvements. Let's start by reviewing the basics of customer journey mapping and why it's such a valuable practice for your business. Customer journey mapping is a foundational part of that process.

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What is customer acquisition cost (CAC) and How to calculate it

Qualtrics

For example, if the CLV of your average customer is only $500 and it costs close to $1,000 to acquire them (advertising, marketing, special offers, labor), then could severely be losing money if you’re not able to pare back your acquisition costs and/or increase CLV through other products and services.