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How advertisers are navigating data privacy and tracking changes

Sprinklr

Aggregated — Event tracking and reporting have become more generic, affecting marketer decision making and optimization across audience and campaign. Delayed — Frequency of conversion data can take up to 24-48 hours in cases, delaying optimization and affecting ROI.

CXM 72
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How advertisers are navigating data privacy and tracking changes

Sprinklr

Aggregated — Event tracking and reporting have become more generic, affecting marketer decision making and optimization across audience and campaign. Delayed — Frequency of conversion data can take up to 24-48 hours in cases, delaying optimization and affecting ROI.

CXM 65
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What is customer acquisition cost (CAC) and How to calculate it

Qualtrics

The longer a customer continues to purchase your products and services, the greater their lifetime value becomes. When you first start tracking CAC as a business metric, create a benchmark of where you’re at currently. Some businesses tally up all their expenses and divide them by the number of new customers acquired.