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What’s a Customer Journey Map? Template & Crash Course

PeopleMetrics

Customer journey mapping can make the crucial difference between driving business success and seeing flagging customer satisfaction, retention rates, and revenue. The customer journey is traditionally broken down into five key stages: Awareness - The customer identifies their need and researches options.

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What is customer acquisition cost (CAC) and How to calculate it

Qualtrics

The longer a customer continues to purchase your products and services, the greater their lifetime value becomes. When this technology is used to acquire customers, the support costs should be factored into your CAC. Rolling out a quality product has a direct effect on how well you’re able to acquire new customers.