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Customer Perception: The Complete Guide

Fonolo

These are typically generational trends caused by new technology or information about a product. Why is Customer Perception Important? Businesses care about customer perception because it directly impacts their bottom line. Here are four concrete ways employees impact your brand’s customer perception.

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What is customer acquisition cost (CAC) and How to calculate it

Qualtrics

And you need to make sure you generate enough revenue from your customers to cover these costs. But attracting new customers comes with its own set of costs: Marketing. Technology. The longer a customer continues to purchase your products and services, the greater their lifetime value becomes. Technology.