CX vs. UX: The Yin and Yang of Customer Loyalty
InteractionMetrics
JUNE 19, 2023
Design Thinking is a human-centered approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success,” Ideo’s co-chair Tim Brown writes. Seen in this light, the UX team reports to CX. Basically, UX is an aspect of CX.
Let's personalize your content