Survey Health Is Everything. The Success of Your VoC Program (And Probably Your Job) Depends on It.
PeopleMetrics
OCTOBER 29, 2019
For B2B , we see response rates as high as 50%. If providing feedback takes longer than the actual customer experience, you have a major problem! So, if you’re measuring a customer experience that normally lasts three minutes using a survey that takes ten minutes, it’s time to go back to the drawing board.
61 
Let's personalize your content