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7 Survey mistakes that you must avoid

SurveySensum

Double-barreled questions. Putting two separate ideas in the same question, like a double-barreled weapon, is a bad idea if you are looking for honest answers. is a double-barreled question. For example, “Are you satisfied with the packaging and the product?”

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Survey Health Is Everything. The Success of Your VoC Program (And Probably Your Job) Depends on It.

PeopleMetrics

If providing feedback takes longer than the actual customer experience, you have a major problem! So, if you’re measuring a customer experience that normally lasts three minutes using a survey that takes ten minutes, it’s time to go back to the drawing board. Watch the clock.

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Fix Common Survey Errors with a Smart Process

InteractionMetrics

How to ensure an error-free customer feedback process: » Allocate enough time to evaluate your satisfaction survey for flaws such as using double-barreled questions and insider-language. These kinds of questions don’t make sense and result in inaccurate data. »

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Are You Begging for a Thank You with Your Email Survey?

InteractionMetrics

While it feels good to reciprocate, let’s be clear: a Thank You Survey isn’t capturing objective facts about the customer experience. If your associates email the survey or, at the end of a call, take customers to a screen to provide feedback, you’re doing a Thank You Survey. So, give and then give more!

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Are You Begging for a Thank You with Your Email Survey?

InteractionMetrics

While it feels good to reciprocate, let’s be clear: a Thank You Survey isn’t capturing objective facts about the customer experience. If your associates email the survey or, at the end of a call, take customers to a screen to provide feedback, you’re doing a Thank You Survey. So, give and then give more!

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Improving the Respondent Experience

CX Journey

There's a lot of talk about improving the customer experience. And there's a lot of talk about using surveys to listen to customers so that we know where we need to improve the experience. But have you ever considered that those very surveys are another touchpoint in the customer experience?

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Here Are the 5 Standards of Excellent Customer Listening

InteractionMetrics

Here’s my shot at a definition: Customer Listening is a research-driven discipline that requires an open, curious, and scientific state of mind. It seeks concrete insights to improve the customer experience and it explores customer successes, friction points, and missed opportunities. Now, on to the 5 standards….