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7 Common Mistakes to Avoid When Creating Retail Surveys

SurveySensum

Not Being Clear Enough Too Many Or Too Little Questions? Don’t Ask Leading Questions Don’t Ask Double-Barreled Questions Failure To Do Pilot Surveys Neglecting Mobile-Friendliness Don’t Let Your Survey Results Collect Dust Final Thoughts 1. This is an example of a double-barreled question in retail surveys.

article thumbnail

7 Common Mistakes to Avoid When Creating Retail Surveys

SurveySensum

Not Being Clear Enough Too Many Or Too Little Questions? Don’t Ask Leading Questions Don’t Ask Double-Barreled Questions Failure To Do Pilot Surveys Neglecting Mobile-Friendliness Don’t Let Your Survey Results Collect Dust Final Thoughts 1. This is an example of a double-barreled question in retail surveys.

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List of the 20 MOST Common Survey Flaws

InteractionMetrics

Both tone (when done over the phone) and content are used to push customers toward particular answers. assumes the customer was somewhat satisfied. Double-Barreled Questions. These questions ask two things at once, so it’s unclear which question the customer is answering. Non-parallel Scales.

article thumbnail

List of the 20 MOST Common Survey Flaws

InteractionMetrics

Both tone (when done over the phone) and content are used to push customers toward particular answers. assumes the customer was somewhat satisfied. Double-Barreled Questions. These questions ask two things at once, so it’s unclear which question the customer is answering. Non-parallel Scales.