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List of the 20 MOST Common Survey Flaws

InteractionMetrics

Start by using mystery shoppers to document which customers are asked to take your survey — and how. This is when your survey data only comes from certain kinds of customers and doesn’t represent your customers at large. assumes the customer was somewhat satisfied. Double-Barreled Questions.

article thumbnail

List of the 20 MOST Common Survey Flaws

InteractionMetrics

Start by using mystery shoppers to document which customers are asked to take your survey — and how. This is when your survey data only comes from certain kinds of customers and doesn’t represent your customers at large. assumes the customer was somewhat satisfied. Double-Barreled Questions.