A Blueprint for CRM Success: Additional Insights and Replay Available
SugarCRM
JANUARY 30, 2019
Great question, and we are seeing more and more B2C/retail and B2B2C companies invest in CRM. Because building a recurring customer model for your business is the most profitable of all. And customer loyalty programs fit right into the rubric of CRM, it is a natural extension in a B2C scenario.
33 
Let's personalize your content