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Voice of Customer Analytics: What, Why, and How to Do It

Lumoa

It’s a strategy that many companies have used for years to understand and prioritize customer needs. Plus, look at how to create a VoC strategy from scratch in five simple steps. It allows you to identify gaps in customer satisfaction and take corrective actions. Voice of Customer (VoC) is not a new concept.

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Transforming the Customer Experience with Big Data

CX Journey

It appeared on their blog on March 17, 2014. You''ll conduct linkage analysis to link customer and employee data, customer feedback with operational metrics, and all data to financial measures. Once data have been broken down and analyzed for better understanding, they are most useful for the end user when transformed into insights.