Remove Business Management Remove Customer Experience Remove Customer Journey Map Remove Customer Survey
article thumbnail

If It’s Called Customer Experience, Why is it All About the Company?

ClearAction

If It’s Called Customer Experience, Why is it All About the Company? While companies clamor to get their share of revenue from new and existing customers, the delta between what brands say they do for customers and what actually happens has never been larger. Again it’s about the company, not the customer.

article thumbnail

If It’s Called Customer Experience, Why Is It All About the Brand?

ClearAction

If It’s Called Customer Experience, Why Is It All About the Brand? While companies clamor to get their share of revenue from new and existing customers, the delta between what brands say they do for customers and what actually happens has never been larger. Again it’s about the brand, not the customer.