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If It’s Called Customer Experience, Why is it All About the Company?

ClearAction

Perhaps it’s because of stats like: 90% of executives say that customer experience is central to their strategies , but a whopping 86% don’t expect to see a significant uplift in business results from it. Too much company-centered thinking and not enough customer-centric business management. A: Yes and no.

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If It’s Called Customer Experience, Why Is It All About the Brand?

ClearAction

Perhaps it’s because of stats like: 90% of executives say that customer experience is central to their strategies , but a whopping 86% don’t expect to see a significant uplift in business results from it. Too much brand-centered thinking and not enough customer-centric business management. A: Yes and no.