Remove Business Services Remove CXM Remove Engineering Remove Touchpoint
article thumbnail

B2B Customer Experience: Do This, Not That

ClearAction

Is business-to-business customer experience management (B2B CXM) a watered-down or a souped-up version of consumer experience management? Does the answer differ when the business you’re selling to is a manufacturer versus a professional services company? B2B Customer Experience: Do This, Not That Lynn Hunsaker.

B2B 86