Reputation Management or Customer Experience Management?
CX Journey
SEPTEMBER 16, 2014
This is great for customers, but some companies aren''t thrilled with these review sites or with social media; they often don''t have the staff to manage it all, and they don''t want their dirty laundry aired in public to millions of people. It is not a strategy on its own that supersedes an overall, umbrella CEM strategy.
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