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CRS Virtual October 2021: Key Case Study and Panel Highlights — Part 2

Execs In The Know

Deana Perrin, Blue Shield of California. It’s great for a CX program to have the support of the C-suite, but it’s even better when CX has its very own seat at the table. The Chief Customer Officer (CCO) role isn’t exactly new, but it has never been more essential in cultivating CX excellence. Dan Allen, Union Bank.

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CRS Virtual October 2021: Key Case Study and Panel Highlights — Part 2

Execs In The Know

Deana Perrin, Blue Shield of California. It’s great for a CX program to have the support of the C-suite, but it’s even better when CX has its very own seat at the table. The Chief Customer Officer (CCO) role isn’t exactly new, but it has never been more essential in cultivating CX excellence. Dan Allen, Union Bank.