Remove Close the Loop Remove Customer Experience Remove Customer Journey Map Remove Unstructured Data
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Transforming the Customer Experience with Big Data

CX Journey

What is big data? and how is it used to deliver a great customer experience? Big data" has been defined in many different ways and seems to most often refer to the sheer volume of data, but for the purpose of this article, I''m going to refer to the data sources. Data must be centralized.

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What is Voice of the Customer (VoC)?

Confirmit

Voice of the Customer programs aim to gather and analyze customer insights, and enable you to take action in order to improve customer experience (CX) and deliver positive business outcomes to your organization. Why Does Voice of the Customer Matter? Evaluate (and prevent) the risk of your customers churning.