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Transforming the Customer Experience with Big Data

CX Journey

What is big data? and how is it used to deliver a great customer experience? Big data" has been defined in many different ways and seems to most often refer to the sheer volume of data, but for the purpose of this article, I''m going to refer to the data sources. Data must be centralized.

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What is customer experience optimization? (+3 actionable tips)

Zendesk

When it comes to optimizing the customer experience (CX) , your work is never really done. Customers who describe a company’s CX as “good” are 37% more likely to recommend it to others. While providing flawless customer experiences is a tall order, companies can set themselves apart by continually refining their CX.

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What is Customer Journey Analytics?

Execs In The Know

Enter customer journey analytics: a solution that eliminates data silos and combines otherwise segmented data to empower marketers to improve the customer experience throughout the entire customer journey, from end to end. Definition of Customer Journey Analytics.

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What is Voice of the Customer (VoC)?

Confirmit

Voice of the Customer programs aim to gather and analyze customer insights, and enable you to take action in order to improve customer experience (CX) and deliver positive business outcomes to your organization. Why Does Voice of the Customer Matter? How Do You Build a Voice of the Customer Program?