Remove Compliance Remove Construction Remove Customer Feedback Remove Unstructured Data
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6 Customer Experience Principles for Immediate yet Lasting Change

InteractionMetrics

Even if the customer responds, will the data be complete? Companies often send surveys and ask for customer feedback because it’s easy, and they feel they should. Measure to test your hypothesis (Even your unstructured data like reviews, conversations, and answers to open-ended text questions can be quantified.)