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How to prove the value of your customer experience programs – actionable advice from CX expert Jim Tincher

Intercom

And so, CX programs often end up getting cut. Jim: In my first job out of college, I was going to visit my girlfriend, now my wife, in Connecticut. But if you’re with a manufacturing company, you look at that and say, “What’s my equivalent to a friendly greeting?” And that’s a large CX program.