How CMO Leadership is Expanding to Include Both Marketing and Customer Experience Transformation – CB81
Customer Bliss
DECEMBER 12, 2017
By understanding the CEO’s appetite for speed and investment, you can take this momentous #CX transformation and break it down into smaller tasks and projects with people who have passion and advocate for its success. Year 4 and 5: Put together a CRM team and by then, the analytics teams were there, which increased customer data mining.
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