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What is customer experience optimization? (+3 actionable tips)

Zendesk

Customer experience optimization is the process of gaining a deep understanding of your customers and enhancing the customer journey across all touchpoints. CX leaders and their teams must be empowered to deliver excellent experiences at every customer touchpoint. Set up tools for collecting customer data.

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The Ultimate Guide: How to Build a Customer Experience Department

Lumoa

Different types of customers will interact with your brand in various ways, they might go back and forth between different touchpoints , and that’s why mapping can be quite the challenge. What are the key touchpoints for different personas? Where do they hang out? What are their goals? How do they get in touch with us?