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Customer experience, whose business is it?

Lumoa

Organizational roles in customer experience management. Marketing Marketing, which often substitutes or fulfils the role of Customer Experience management, must tailor the customer communications to align with customer segments. Were you a happy customer at that exact moment?

article thumbnail

Customer experience, whose business is it?

Lumoa

Organizational roles in customer experience management. Marketing Marketing, which often substitutes or fulfils the role of Customer Experience management, must tailor the customer communications to align with customer segments. Were you a happy customer at that exact moment?