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It’s A Wrap — Part 2: More Great Insights from Clearwater, FL

Execs In The Know

As covered in last week’s keynote-focused blog post , Customer Response Summit (CRS) Clearwater, Florida was a recent wrap (March 28–30, 2022). Is Your Voice of the Customer Data Failing to Deliver Change? An investment in the employee experience is an investment in the customer experience. You’re Not Alone.

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Best Practices for Protecting Your CX Program During Economic Volatility

Execs In The Know

Don’t Overthink or Overspend: Keep Your Focus on What Impacts Customer Loyalty. According to recent Gartner research , a reactive CX strategy focused on “fixing” customer experience issues, or even just refining them, does not lead to increased customer satisfaction rates. Get Smart About VoC and Business Intelligence.

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MROC ‘n Roll: Generating Social Connectivity and Valuable Insights from Employee and Customer Communities

Beyond Philosophy

Further, companies using their communities for value and experience research can link results to projected, segmented customer profitability, a tremendous benefit. In what Harley Manning and Kerry Bodine call the “Customer Experience Ecosystem”, engaging employees who are both visible to customers and those behind the scenes (i.e.,