The Big Fail: Why Are You Not Listening to the Voice of Your Product?
Beyond Philosophy
JANUARY 12, 2022
Goebel’s article, “ It’s Time for the VoC to Get a Little Brother: The Voice of the Product,” introduced the idea of the Voice of Product (VoP) to us. We discuss how the VoP can change how experiences occur in the future and why it should be a significant part of your customer strategy today.
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