Customer Feedback Customer Relationship Management Customer Satisfaction Pennsylvania 
PeopleMetrics
DECEMBER 12, 2017
“Customer Experience Management (CEM) and Customer Relationship Management (CRM) are the same, right?”. While it may be true that at their core, both systems revolve around the key interactions a customer has with your brand, CRMs and CEMs serve distinctly different purposes and operate from two contrasting angles.
PeopleMetrics
MAY 16, 2018
To comply with ISO 9001, thus do business in your industry, you are required to run an annual customer satisfaction survey. Enable you to engage with unsatisfied customers to recover from an experience that didn’t meet their expectations. Identify your customers’ unmet needs. But don’t stop there. Utilize CEM software.
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