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Customer Care … CRM … Customer Experience — What’s the Difference?

ClearAction

Customer relationship management (CRM) — use of a database of customer transactions and facts that enable customized communications (1-to-1 marketing), upselling, cross-selling, and data-mining. Experiential marketing — events and campaigns that build customer advocacy.

CRM 66
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Customer Care … CRM … Customer Experience — What’s the Difference?

ClearAction

Customer relationship management (CRM) — use of a database of customer transactions and facts that enable customized communications (1-to-1 marketing), upselling, cross-selling, and data-mining. Experiential marketing — events and campaigns that build customer advocacy.

CRM 59
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Contact Center and CX Expos Conferences and Summits – June 2018

Taylor Reach Group

Big Data & Analytics for Retail Summit : June 6-7, Chicago, IL. Learn from Fortune 500 companies and innovative start-.ups See a lineup of leading retail experts in analytics, data science, data mining, eCommerce & marketing optimization for 2018. Customer Contact – Europe: June 11-13, Dublin, Ireland.