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How advertisers are navigating data privacy and tracking changes

Sprinklr

When media data becomes scarce, consolidating insights around the customer and across all customer-facing functions has been a critical step in reconciling losses in performance KPIs. Leveraging first-party data sources to more accurately target customers. Financial services. Data privacy advertising strategies.

CXM 72
article thumbnail

How advertisers are navigating data privacy and tracking changes

Sprinklr

When media data becomes scarce, consolidating insights around the customer and across all customer-facing functions has been a critical step in reconciling losses in performance KPIs. Leveraging first-party data sources to more accurately target customers. Financial services. Data privacy advertising strategies.

CXM 65