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Building a better Social Suite: 12 features that fuel your enterprise-wide social media strategy

Sprinklr

Social suites platforms are designed just for this purpose. Your social suites strategy can easily become disconnected by data silos and point solutions, with different teams engaging with customers in different ways. Your unified social suites strategy should: Capture actionable consumer insights. Fewer silos and dead ends.

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The beginner’s guide to competitive benchmarking and how to get started

Sprinklr

The proliferation of digital channels combined with the right technology lets you explore data and insights about competitors in ways you couldn’t before. The benefits of social listening for competitive benchmarking help your organization compare and inform: Brands’ social performance. Sprinklr Modern Research Lite.

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5 must-have features in your social selling platform

Sprinklr

In case you are thinking, “But isn’t social selling… selling through social media?” Yet, the number of sales professionals who use these same outdated tactics despite huge advancements in technology is astonishing. Social selling features that drive success. Most programs fail because they stop at social sharing.

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How advertisers are navigating data privacy and tracking changes

Sprinklr

This solution gives advertisers the ability to activate campaigns, creatives, and optimizations generated from social listening data. As a result, the advertiser evolved their marketing and advertising approach to develop custom prompts through social media channels/listening, rather than targeting using pixel-based data.

CXM 72
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How advertisers are navigating data privacy and tracking changes

Sprinklr

This solution gives advertisers the ability to activate campaigns, creatives, and optimizations generated from social listening data. As a result, the advertiser evolved their marketing and advertising approach to develop custom prompts through social media channels/listening, rather than targeting using pixel-based data.

CXM 65
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Listen, engage, connect: 3 steps for executing a seamless multilocation marketing strategy

Sprinklr

These channels have become an always-on feedback loop about your brand, and social listening can help you: Understand your target audience. Without the right technology, this can be daunting and you run the risk of missing valuable opportunities to engage. Choosing the right technology for your multilocation marketing strategy.