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Master Experience Leadership Now

ClearAction

This is in contrast to Experience Management maximizing brand allies via referrals and quick wins, and Touchpoint Management maximizing revenue (or productivity for employee experience or nonprofits or governments) by reversing and offsetting churn. Experience Leadership is straightforward sensibility. This is e-consulting.

CXM 62
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Intentional Customer Experience as North Star for 2021

ClearAction

Some companies are going to struggle to really start adapting and incorporating the voice of the customer into their strategic objectives and internal KPIs and core goals,” commented Samantha Ziesel, former Group Director of VoC at Meggitt. There will be some juggling and resistance as decisions are made on what needs to change and why.