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Customer Experience Strategy: Paradigm Shift!

InteractionMetrics

They send surveys, analyze touchpoints, and build out customer personas. define customer experience as the sum of customers’ interactions with a company’s touchpoints. Innovation: Don’t get complacent. Companies seem inordinately invested in their customer experience (CX) strategy. brands declined.

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What is Voice of the Customer? 25 Experts Give Best Practices

Callminer

Direct VoC data alludes to any touchpoints along the client journey whereby the customer anticipates that the business is listening to them. Inferred feedback: This is input received from value-based, conduct and operational information related to the customer journey across different touchpoints.