Remove Maine Remove Mystery Shopping Remove Net Promoter Score Remove Touchpoint
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Customer Experience Research Firms: How to Get Inside Your Customer’s Head

InteractionMetrics

Customer Service Evaluations : Based on call, chat, and email recordings, this method involves scoring interactions for insight into the dynamic between customers and employees. Sometimes, mystery shopping is part of customer service evaluations, especially when exploring how competitors handle conversations similar to yours is relevant.

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Customer Experience Strategy: Paradigm Shift!

InteractionMetrics

They send surveys, analyze touchpoints, and build out customer personas. define customer experience as the sum of customers’ interactions with a company’s touchpoints. An example of absolutist thinking is the assumption that one method, like a survey, or one metric, like Net Promoter Score, is sufficient.