article thumbnail

Defining the Value of Customer Experience: A Guide for Creating CX ROI in A Constantly Changing World

Experience Investigators

Metrics from customer surveys like Net Promoter Score (NPS) or Customer Satisfaction Rate (CSAT) are measurements from a certain group of customers to consider in your strategic decisions. Strategic Investments in Customer Experience As we often say, CX is a team sport. However, feedback alone cannot direct a strategy.

article thumbnail

How to Enhance CX in Retail With Customer Feedback?

SurveySensum

Analyzing this feedback using powerful text analytics , they discovered important insights. Mina and Her Sporting Goods Store Mina runs an awesome online store for sporting goods. With SurveySensum you can: Create NPS, CSAT, and CES surveys in a matter of minutes. So, what did they do? The observation?

Retail 52