The Evolution of Customer Relationship Management: A Look at the Last Five Years
SugarCRM
MAY 25, 2023
Nowadays, one of the main purposes of having an operational CRM system is to help sales, marketing, and service teams better streamline customer interactions. Repetitive tasks like data entry, lead nurturing, and follow-ups can now be automated, freeing up time for employees to focus on higher-value activities.
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