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The Evolution of Customer Relationship Management: A Look at the Last Five Years

SugarCRM

Nowadays, one of the main purposes of having an operational CRM system is to help sales, marketing, and service teams better streamline customer interactions. They can now analyze large volumes of customer data, identify patterns, and generate actionable insights. CRM platforms have come a long way.

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The Ultimate Guide to Choosing a Customer Experience Platform

Lumoa

A customer experience platform is a set of tools designed to help a business manage and improve—you guessed it—the customer experience they provide. These tools typically include features such as customer data management, analytics and reporting, automation, and personalization. The result?

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How to Succeed in Leadership, Marketing, Innovation and Insight

C3Centricity

Somehow honesty is rarely discussed these days and yet we all know that trust is one of the main reasons people do business with companies. How the Best Marketers are getting More Actionable Insights. Everyone struggles to develop true insights about their customers. Honesty is always the best policy.

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Never, Never, Never Give Up: How to Succeed When All Around You are Failing

C3Centricity

Somehow honesty is rarely discussed these days and yet we all know that trust is one of the main reasons people do business with companies. Remember that insight development takes energy and time. It usually takes days, if not weeks or even months to refine, group and synthesise information down to an actionable insight. . #8.