The Evolution of Customer Relationship Management: A Look at the Last Five Years
SugarCRM
MAY 25, 2023
Nowadays, one of the main purposes of having an operational CRM system is to help sales, marketing, and service teams better streamline customer interactions. The Rise of Artificial Intelligence and Automation AI-powered CRM tools have gained traction, offering features such as predictive analytics, lead scoring, and chatbots.
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