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Optimizing your customer feedback strategy in 2023

Lumoa

The most common method companies use to collect feedback at scale are surveys, including: Customer Satisfaction surveys ( CSAT ) Net Promoter Score surveys ( NPS ) Customer Effort Score surveys ( CES ) Deploying surveys is a foundational part of gathering customer feedback. It can almost feel paralyzing.

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What is Voice of the Customer (VoC)?

Confirmit

What is Voice of the Customer (VoC)? Voice of the Customer refers to the way an organization collects customer feedback, analyzes the data, distributes it to the right people and takes action on these insights in order to generate financial benefits. Why Does Voice of the Customer Matter?

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6 Rookie Mistakes to Avoid in Net Promoter Score Analysis

SurveySensum

Focusing Just on the Score, Neglecting Feedback: Yes, the businesses that prioritize customer feedback have 1.6 The problem is: Many companies make the mistake of solely focusing on their NPS, and neglect the valuable insights hidden in the open-ended feedback.

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ACE Awards: Insight Through an MR Agency

Confirmit

This year was my third year as an ACE Awards judge, and having enjoyed the category for Insight through an MR Agency last year, I grabbed that one again. This is the award for Market Research businesses who are running Voice of the Customer programs for their clients. All very “grown up” submissions.

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We Asked 30 CX Influencers if They Would Recommend the Net Promoter System

Lumoa

You won't be able to see a complete picture of your customer experience without looking at all metrics. You want to see a complete view of your customers, what's going on, trends, etc. to be able to identify actionable insights on which you can take action to improve the customer experience."

NPS 135