Actionable Insights Customer Experience Hospitality Texas 
Beyond Philosophy
APRIL 8, 2019
Whenever I talk about Customer Experience with audiences, I begin by explaining that customers do not buy things rationally. Customers buy things emotionally and then justify the purchase with logic. A lot of organizations assume customers make rational buying decisions. Irrationality and data don’t mix.
Execs In The Know
JANUARY 29, 2023
A relentless focus on exceeding customer experience (CX) is the founding principle behind everything CX leaders do. But keeping pace with customer expectations and motivations is its own unique experience, and both have shifted considerably over the past year. Why does attending CRS matter more than you think?
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