Business Administration, CEM, Customer Feedback and Text Analytics

Lesson #4: Text Analytics Is More Than A VoC Feature; It's An Absolute Must-Have

PeopleMetrics

JULY 31, 2018

Enter text analytics. No matter how you are listening to customers (solicited, unsolicited, verified, observed), the data you will ultimately collect will be one of two types: structured or unstructured. Structured Feedback. Unstructured Feedback. Machines (Text Analytics). Let's dig right in.

Text Analytics

Text Analytics VOC Unstructured Data CEM

Lesson #10: B2B VoC and B2C VoC Are Completely Different

PeopleMetrics

JUNE 4, 2019

Those in B2C need to embrace the fact that they probably have more customer feedback than they know what to do with. However, the seemingly overwhelming volume of feedback allows B2C companies to learn more about customers and their experiences than ever before. TEXT ANALYTICS: N/A. VOLUME: Small.

VOC

VOC B2C B2B CEM

Tech Customer Success

Lesson #4: Text Analytics Is More Than A VoC Feature; It's An Absolute Must-Have

Lesson #10: B2B VoC and B2C VoC Are Completely Different

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