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Lesson #10: B2B VoC and B2C VoC Are Completely Different

PeopleMetrics

In B2C, business is mainly transactional. He founded PeopleMetrics in 2001 and is the architect of the company’s customer experience management (CEM) software platform. His company offers CEM software with advanced machine learning solutions and hands-on analytical support to help companies make sense of their CX data.

VOC 122
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CX Secrets: Not measuring CX is like not counting your money

PeopleMetrics

But with the way that we're looking at customer feedback data these days, you'd have to be a little crazy to manage your business without knowing specifically what your customers’ experience was every single day for two main reasons: 1. You risk losing your best customers. As CEO, he guides the company’s vision and strategy.

CX 97