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A to Z Guide to Customer Experience Definitions and Terms (Updated)

Lumoa

It involves measuring customer effort on customer service interactions, such as the number of customer emails received, the length of customer wait times, and the number of customer complaints. The journey includes all the touch points and engagements that an individual has with a brand.

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Customer Experience Strategy: An A to Z Glossary

Lumoa

Actionability is also, as we believe, one of the essential aspects of customer experience management. To borrow a definition from Forrester , "The customer journey spans a variety of touchpoints by which the customer moves from awareness to engagement and purchase. Do you see what drives customer satisfaction?

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A to Z Guide to Customer Experience Definitions and Terms

Lumoa

Actionability is also, as we believe, one of the essential aspects of customer experience management. To borrow a definition from Forrester , "The customer journey spans a variety of touchpoints by which the customer moves from awareness to engagement and purchase. Do you see what drives customer satisfaction?