Remove Business Services Remove Customer Experience Remove CX Remove Touchpoint
article thumbnail

Navigating Uncertainty: How Human-Centered Design Drives CX

Execs In The Know

After all, in an era where unpredictability reigns supreme – particularly for customer experience (CX) leaders – the relentless pursuit of change can be exhausting and disorienting. Even worse, this uncertainty can often result in business decisions stagnating and stalling. This shouldn’t be surprising.

CX 52
article thumbnail

B2B Customer Experience: Do This, Not That

ClearAction

B2B Customer Experience: Do This, Not That Lynn Hunsaker. Is business-to-business customer experience management (B2B CXM) a watered-down or a souped-up version of consumer experience management? They’re important questions because customer scenarios differ in each case.

B2B 86